How This Started
Three years ago, we were running small financial literacy workshops in New Taipei City. What struck us most wasn't that people didn't understand money—they understood it fine. The problem was everything felt too rigid or too vague.
Someone would try a budgeting app that demanded they categorize every coffee purchase. Or they'd read advice that said "just save more" without any practical framework. So they'd give up.
We thought there had to be a middle ground. Something that gave people actual structure without turning their financial life into a data entry job.